The Job to be done
The goal was to ramp up sales hiring & fill critical sales roles to capture market share in Germany. Since starting the collaboration, Wolt made 41 sales & commercial hires within 7 months with pplwise. Wolt needed German-speaking sales recruiters to meet the German expansion goals in a highly competitive market.
The Approach
Wolt provided an onboarding for the pplwise Talent Partners to be fully aligned with the culture, ways of working, and values to maintain quality while growing. pplwise shadowed calls with other Talent Partners and hiring managers, integrated into the team, and already made the first hire in the first month. pplwise provided valuable insights on the state of German sales hiring.
Above hiring, the Talent Partners contributed to several internal process improvement initiatives:
- Revamped the Sales Hiring Process to decrease the total number of candidates needed to make a hire. (Onsite: Offer Ratio 17:1 -> reduce by defining roles for each level L3 & L4, competencies and interviewing questions & workshop with sales leaders)
- Implementing Competency Based Interviewing in Sales Hiring
- Reporting training & workshops
The Result
Wolt made 41 hires within 7 months. The pplwise team on average made 20 interviews per week to consistently build and maintain a strong pipeline of sales candidates across Germany.
About Wolt
Wolt is a technology company based in Helsinki, focused on making it incredibly easy to discover and get deliveries from top restaurants, grocery stores, and other local businesses. Founded in Helsinki in 2014, Wolt joined forces with DoorDash in 2022. The company has since expanded its services from restaurant food to the delivery of almost everything to over 50 million consumers in more than 30 countries and 1,000 cities, working alongside 300,000 courier partners and 200,000 restaurant and retail partners.
What our client says
“Working with pplwise on our sales hiring in Germany has been a game changer. They deeply understood our needs, moved fast, and consistently delivered high-quality candidates - even for tough profiles in a competitive market. What really stood out was their speed, ability to challenge us constructively when needed and their ability to iterate quickly on feedback. They felt more like an internal extension of our team, rather than an external provider - no matter the challenge, the pplwise consultants always came up with solutions and made recommendations to unblock new opportunities.”
